FORMAT GUIDE
Barcode vs QR Code: When to Use Each
Choose a linear barcode for fast identifier scanning and a QR code when you need to share more information with a phone.
Choose a barcode format →Traditional barcodes and QR codes both store machine-readable information, but they solve different problems. Choosing the right one makes labels easier to scan and gives users the right experience when they interact with your product or document.
Use a barcode for short identifiers
Linear formats such as UPC-A, EAN-13, and Code 128 are ideal for a compact product number, SKU, asset tag, or shipping reference. Dedicated scanners read them quickly, and their long horizontal shape fits many product labels and warehouse workflows.
Use a QR code for richer content
QR codes hold more information in a square symbol. They are useful for website links, menus, instructions, event details, contact information, or a digital download. Most modern phone cameras can scan them without specialist hardware.
Consider the scanning context
At a retail checkout, follow the retailer’s required barcode standard. In a warehouse, choose the format supported by your scanners and software. In customer-facing marketing, a QR code can send people to a mobile page without asking them to type a URL.
Do not use the format as a substitute for data quality
Either symbol can fail when the encoded value is wrong, the contrast is poor, or the image is distorted. Always test the final label or screen graphic with the device and workflow that will use it.
Create the right code now
Use the homepage generator to select a format and make a test image in seconds.
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